M-Commerce is the advanced version of an E-commerce platform, which is focused on portable screens like smartphones and tablets. Nowadays, M-Commerce is the solution for every kind of shopping. People prefer online shopping more than physical outgoing as they find it more convenient and manageable.
During the Covid pandemic, M-Commerce platform were among the safest sources for obtaining essentials. Platforms that were built smartly achieved significant sales and extraordinary revenue in hard times.
The E-Commerce market is expected to reach US$2,723,991 million by 2021, which is an excellent supporting fact in terms of how online businesses have transformed and how they will grow in the coming days. This encourages entrepreneurs and business-minded persons to put their hands in this gold mine.
Still, not every single M-Commerce is going to derive success for you. As humans, we always seek comfort and convenience. There are thousands of shopping apps available, but we only rely on one or two because of their excellent user experience and services.
So, to settle down things effectively, for existing and upcoming mobile commerce applications, you can get mobile commerce app development services to ship your platform with the 15 key features mentioned below.
Easy Registration Process
Users always hate to fill registration forms and often abandon the checkout page.
Shoppers become frustrated when an application asks too many questions, which leaves an unadmirable impression. There should be a minimal and straightforward signup process to retain users. To make things a little easier, you can also integrate Google and Facebook registration APIs in an app to reduce the number of steps and secure the registration process. It will enable users to register with just a tap and without any hassle.
Multiple Payment Methods
Most people leave the shopping cart because of limitations with payment methods. Some people rely on plastic money while others prefer physical cash. You aim to target a bigger audience; therefore, it is necessary that your M-Commerce platform support standard and multiple payment gateways to facilitate all types of shoppers.
Along with that, E-wallet is also a useful feature to add. A virtual wallet carries users' virtual cash that they can use for shopping instead of a card or physical money. Besides that, users can also top-up their E-wallet anytime for future purchasing.
Feedback is critical. It is a way to know your audience's experience with your application. It gives you the direction to improve the existing system and enhance functionalities. You can ask customers for feedback after delivering an item to know their issues and their shopping experience. If you get the problem, then only you can develop an effective solution.
M-Commerce is a kind of application that users do not use often or daily. They are need-based apps; when users want something, they will use it. Yet to increase the application opening rate and boost sales, a push notification system is what you should put in an app.
Notifications prompt users to avail discounts, sales, promotions, and offers and invokes them to find more. You can also notify the users about flash sales via push notification, which creates a somewhat FOMO (Fear Of Missing Out) feeling among users that they do not miss out on the best deal.
Seeing is believing. Give your customers a real product picture to know what they are paying for and what they will get.
Specifications of Items
Along with images, a textual description of the product is mandatory. Describing the item size, dimensions, weight, material, color, and other things gives the consumer a transparent image of their purchase.
It happens when the high-demanding item becomes out of stock, and the user wants to purchase them. The wishlist helps them to mark that product for purchase as soon as the product gets restock.
Based on customer purchasing habits, the app can recommend similar products that shopper is most likely to purchase. Here, to identify customer shopping patterns, Artificial Intelligence comes into action. AI may raise the M-Commerce app development cost compared to a traditional approach, but a must-have feature to give a customized user experience.
If a competitor is doing it, why shouldn't you too? Via tracking, customers know where their order is and what is the expected time of order arrival. It gives them more control over their purchase.
A dark theme is not functionality but a more convincing user interface. At the present stage, every big platform is providing light and dark app appearance. Many people are attracted to dark patterns, which also reflects their purchasing decision. So, taking user preference into account is a worthy choice.
Discount Vouchers and Coupons
Who doesn't like discounts and freebies? By sending vouchers and promotional offers to users, you make customers purchase even if they are not intended. It is like an opportunity for them to get something for less before the voucher expires.
Always think from the consumer's perspective to analyze things. Bring simplification in your model and arrange items and categories so that users can easily navigate and search items. A search bar is also an excellent option to consider to give accessibility to users to search for things rather than looking at every category.
Before your competitor, if you integrate AR technology into your M-Commerce application, it will attract more attention. AR helps visualize the product through a screen and gives a user perspective on how things look in a real environment. However, this fusion of Augmented Reality with M-Commerce requires high technical expertise to make things workable.
Chatbots are a helping hand of any platform. In case of any query, customers can easily reach them for a resolution. Also, you do not have to hire any physical resources for catering customers. An AI will do it for you right away.
Last in the list, but not least, is privacy. The M-Commerce app collects and stores users' sensitive information like card details, billing address, and contact information that needs to be secured from intruders. So, never compromise on it because if the audience loses their trust in your platform, nothing will get you no matter how excellent services you offer.
To Sum Up
If these above 15 key features are part of your M-Commerce application, then congratulations to you. In that case, you are on the right path, and if not, Cubix is the one to convert it into a 'Big Yes.' Let us help you with building your M-commerce solution today.