2020 will witness tremendous growth in mobile apps and experience jaw-dropping mobile app startups that will automate yet another process. But launching a mobile app startup requires in-depth knowledge of how users will engage with their phones in 2020!
Our experts at Cubix build result-driven mobile apps. And to do so, we invest endless hours researching on user behavior and preferences, so every app we build can make it right to users’ hearts. The stats of 2020 are not only promised but have gotten us excited. This year, the intimacy between users and their mobile phones will heighten, giving us all the more reasons to dig into innovative apps.
We have compiled the top 20 mobile stats of 2020 for you. Have a look!
1. Mobile Apps will Generate $581 Billion in 2020
It seems like startups and enterprises can finally stop worrying about paid apps because statistics show that in 2020, users will be willing to pay for paid downloads and in-app advertising.
According to Statista, mobile apps will generate $581 billion in revenue in 2020, followed by 19% in 2021. It emphasizes on the significance of creating incredible user experiences, and offering engaging user interfaces, giving users reasons to pay for the app!
2. The Most Downloaded Category – Social Media Apps
According to SensorTower, social media apps are leading the app game since 2019, with WhatsApp and Messenger topping the charts, followed by TikTok. The top-performing apps have maintained their position since last year, speaking volumes of user interests. Experts believe that social media apps will dominate the app category in 2020 too, with an inclination towards video editing apps.
If you are looking for a startup idea, explore social media platforms, and think of a breakthrough app that could hook users, as TikTok did.
3. An Average User Spends 3 Hours 10 Minutes on the Phone Every Day
The love between users and their mobile devices is getting stronger. A report by eMarketer shows that an average adult spends over 3 hours and 10 minutes of their day using their smartphones. The stats are promising. The more time users spend on their devices, the higher are your chances of connecting with them, pushing advertisements to the relevant audience, and exploring user behavior and mobile usage patterns. Also, it means that you get more time to interact with your target audience.
4. Global Mobile Traffic will Witness a Whopping Rise
Statista reports that the global traffic from mobile phones will reach 40.77 exabytes per month, and by 2002, it will cross 77 exabytes per month. Global mobile traffic is growing at a compound rate of 46%. If you are still considering whether the investment in mobile apps is worthwhile, the answer is yes.
Half of the web traffic globally is from mobile phones. In Nigeria, mobile accounted for 73% of web traffic in 2019.
5. China has the Higher Number of Smartphone Users
The most populated country in the world, China, has the highest number of smartphone users. The country has over 1.3 billion mobile app users in both urban and rural areas. India has the second-largest mobile app user, with 1.17 billion users. However, India has a low smartphone penetration but is expected to increase. Next is the United States, with 327 million smartphone users. According to the World Atlas, 77% of Americans use smartphones.
6. Females Spend More Time on Smartphones than Males
According to Social Media Today, female smartphone users spend more time on their devices than male smartphone users. Also, females spend more time on tablets than males. However, men are more active on desktops than women. Now, based on your target audience, focus on the smartphone device where the audience is most active.
7. Users Use only 9 Apps Daily
An average user has more than 80 on the phone, but actively uses 9 apps every day and 30 apps every month. It shows that while people may download your app, chances of them using it regularly are fairly low. Your app must stand out in the crowd with its simple navigation, innovative features, incredible user experience, and more.
8. Android Dominates the Mobile Market Share
According to Statcounter, Android makes 73.3% of the mobile market share worldwide. iOS makes 25.89%, with a clear dominance by Android. In North America, iOS constitutes 52.62% of the market share, while Android gives a tough fight with a 47.09% share. In Asia, Android is a clear winner with an 83.94% share, while iOS stands at 15.03%.
Geographic variation in iOS and Android is clear. Carefully choose the platform, based on your target audience’s preferences of operating systems.
9. 2.57 Million Apps of Google Play Store and 1.84 Million Apps on the App Store
Android has a larger market share and more reach because of its larger audience. Businesses are justifiably more interested in developing apps for the Android, if not for both platforms. However, the decision depends on the platform that your target audience uses.
The number of mobile apps in the app stores will tremendously rise in 2020, as organizations are tapping on mobile app platforms.
10. People Spend More Time on Mobiles than on TV
There was a time when television was the most significant source of entertainment. Today, mobile phones have taken over, with consumers spending over 190 minutes on the phone while only 168 minutes on the television. Mobile apps are the center of all user-related activities, so shift your focus towards if you haven’t already.
11. Mobile Games are the Most Downloaded Apps
Mobile games are the most downloaded apps on the Google Play Store and App Store. Google Play Store witnessed 29.4 billion game downloads, while the App Store had 8.9 billion game downloads in 2018. Users are inclined towards mobile app games, giving valuable insights for startups looking for download-worthy app ideas.
12. 42% Users Switch to Competitors after a Bad Mobile Experience
Creating a memorable user experience is integral to engage and retain users. Slower apps with bugs, app crashes, weak optimization, and other issues lead to frustration. Over 42% of people with a bad experience on mobile devices will shift to competitors. You need a full-functional and well-designed mobile app to engage with your audience.
13. 55.5% People Reach for their Phone while there is an Ad on the TV
Advertisements can be annoying, especially when one cannot skip them. According to a survey by Facebook, 94% of people have their phones in their hands while watching TV, and 55.5% use their phones while an ad is playing on the TV.
14. 70% Users their Phone Before Making a Purchase in a Retail Store
While retail stores are still a favorite for shopping, over 70% of users use their mobile phones to look for product information, price comparison, and more, before purchasing from a retail store.
15. 46% of Emails are Opened on the Phone
A survey by Litmus shows that 46% of all emails are opened on the phone, as people carry their smartphones everywhere, while users have limited interaction with desktops. Also, emails that do not correctly open on mobile phones are deleted within three seconds.
16. The Most Downloaded Mobile Game – Clash of Clans
Mobile games are popular among smartphone users and are the most downloaded category of apps. Among popular games, Clash of Clans takes the lead as the most downloaded game, followed by Candy Crush Saga, Monster Strike, Puzzles & Dragons, and Honor of Kings.
If you are looking for a mobile game category, know where user interests lie.
17. 70% of B2B Search Queries will be Made on the Phone in 2020
Smartphones are more than entertainment tools and have become an integral part of our lives. In 2020, 70% of B2B search queries will be made on the phone, growing from 50% in 2019. The potential of mobile phones to overshadow other digital devices is loud and clear.
18. Google Play Store has 2876 New Apps Daily
On average, more than 1876 new mobile apps are launched on the Google Play Store every day, highlighting the ever-growing mobile app industry. Play Store has relatively fewer apps launched every day. On average, more than 1400 new apps are launched on the iOS store.
19. 92% of Facebook’s Advertising Revenue is via Mobile
Facebook reported than over 92% of its advertising revenue comes from mobile, increased from 88%. According to a statement by Facebook, more than 2 billion people one of Facebook’s every day. Facebook also showed its commitment to improving private messaging and stories.
20. Only Quality Apps are Making it to the App Stores
With more mobile apps launching every day than ever, app stores are becoming smarter and more vigilant to ensure only the highest-quality apps make it to the users. Google banned more than 100,000 bad developers from launching their apps. It means that you need a top-notch mobile app, meeting the standards of app stores to launch. And for that, you need a veteran app development partner that knows the mobile world inside out.
What Do You Do Now?
The information can be overwhelming. These stats shed light on changing user behavior, spending on digital platforms, and more. iOS and Android release updates every now and then, and aligning your development plans accordingly can be challenging.
Let’s simplify it for you. Our mobile app experts are eager to build an extraordinary mobile app for you. Discuss your project idea, and we will take it from there!