Alexander Graham Bell's telephone, Johannes Gutenberg's printing press, and Apple’s first viable personal computer are among the biggest technological advances in human history. Whether these devices were/are themselves inventions or innovations, they laid the foundation for a lot more to come our way in an incredibly short period.
Indeed, when something purposeful becomes viable to produce, it often can be shaped in numerous ways to suit the end users’ needs. Often, your target market's feedback can determine your innovation trajectory as a supplier, producer, or product designer. This is how a renowned entrepreneur once put it:
“You have to start with the customer experience and work your way backward.” Steve Jobs.
Why Build a Minimum Viable Product?
Oftentimes, a new product in the market may be considered an MVP of sorts, even if it may have been intended as a full-blown product. You only really get to know what worth it has for people after you launch it. People use it, and market feedback is something you have to digest whether you like it or not.
If you have done your homework right, chances are that your product will enjoy at least a 50% success rate. That means people will be open to using it and would like to see an improved version. This applies to hardware of all kinds and software too.
Most people, whether they’re experienced in a given domain, look to build a product they believe will be a good fit for their target market. Some of them may be those who have built something rapidly out of sheer enthusiasm only to find out major holes in their plans later.
Slash Initial Costs and Test-run Your Idea with an MVP
Indeed, the world is filled with these sorts of experiences. This is why despite you being significantly aware of the pitfalls and potential success, you’d wisely opt to work with consulting teams who build products in your area of interest.
And we make it a point to add the importance of considering the tall cost involved in your project idea; you wouldn’t want to squander thousands of dollars on guesswork. Sure, you could consult some friends and family when considering your idea, but wouldn’t it be better to talk to professionals who have more than a decade’s experience shaping project ideas based on market trends and technology seasons?
Encouraging and Nurturing Creativity
Clearly, in this age of specialization, you need a specialist team to give you what you truly want for your followers. Not everyone out there will be capable of delivering what you need; instead, most will cater to your idea based on what you want instead of what you truly need.
At Cubix, we debate among ourselves and brainstorm with you in order to establish a rock-solid idea that we can lock and then build. Experience has taught us that doing it any other way will likely cause you a loss of time and money, and let’s not even talk about the frustration – you have to lock your entire concept regardless of the project management method you choose to implement, whether that’s Waterfall, Agile, etc.
“We can do anything once we set our imaginations alight,” - Salman Lakhani, Founder and CEO of Cubix.
The entire culture of innovation, creativity, ideation, etc., stems from Salman Lakhani himself, who emphasizes dreaming, envisioning, imagining, and playing with all sorts of ideas. This flair is passed on throughout the organization, permeating every facet of operations. This result is visible in the shape of innovative ideas coming to the forefront every now and then.
“The ones who are crazy enough to think that they can change the world are the ones that often do.” - Steve Jobs
Within this habitual urge to present an idea are a few other factors. One is; the trust that employees develop with full faith in the organization – they know that they will not be ridiculed for their idea no matter how crazy it is. However, there is a process to this eventual presentation of an idea at the top level. Any idea floated is governed by an initial analysis; the idea is to unearth the basics about it. The ideator in question gets a chance to justify what he or she is suggesting and possibly how it can be wheeled into existence.
Applying Creativity to Our Partners and Clients
Apart from the innovative ideas from within the organization itself, wherein employees may produce some unique things, innovative consulting is about doing this for our clients. However, this means doing things at a very high level with top-level expertise. Indeed, when a client approaches us, possibly with an idea of their own, this is what we do; we take what they have and study it carefully.
If they don’t have anything worthy, we make our suggestions, and we do so with all the logic and reasoning based on technological, monetary, and purposefulness factors. We must assert that this is only possible based on our knowledge bank based on how we operate as a company with a unified vision geared toward tracking, understanding, and making sense of technological seasons; we often need to guess which horses we must ride in terms of technologies. But based on experience, our guesses turn out to be quite accurate.
Innovative Consulting: Technical Research and Brainstorming Ideas
Quite obviously, Cubix does have outside influences and market information as well. That helps in some sense, but our strong point is that we have individuals with expertise in a variety of areas that augment what we do.
And quite clearly, at Cubix, we do have people who are tremendous at what they do and what they know as well as with their ability to apply their knowledge on their own; but where we excel is by having the right combination of all these talented people, who complement each other’s strengths, and produce far more significant results.
One way of expressing this is through this Steve Jobs’ quote:
“The total was greater than the sum of the parts.”
On their own as individuals, they are great as a sum of their skills, but when they are together, their value multiplies many times over. This is how Apple’s co-founder saw his team; as brilliant individuals on their own, but superb performers as a unit that could achieve so much more as a tight-knit unit.
And the best thing for us is the benefit that our clients get out of this; when a project idea is presented before our team of technicians, this is where they get to see the innovation take place in the shape of a discussion (consulting) wherein each one sheds light on the matter at hand from various aspects.
Making Sure Clients Get the Very Best from Cubix
While brainstorming an idea, there has to be relevance (market demand or the idea of creating a market need) as well as ongoing research conducted simultaneously to check for facts and statistics that either support or refute an idea being proposed.
However, that’s never the end of the discussion because an initial idea is always looked at from a variety of angles with an effort to see if that idea can be enlivened and geared in a direction that would be purposeful and have technological longevity.
To illustrate the above in an easily palatable manner, a fairly good case in point in recent years has been blockchain development and implementation, such as in the shape of fintech, cryptocurrency, and now NFT games.
So, when clients approach us for building a game, we are already certain of which direction we would like them to move in for their own benefit and long-term gain, and we would almost certainly recommend building their proposed game on a game engine that would ensure blockchain capability with the idea and cope of cryptocurrency usage and NFTs.
In other words, we’d recommend and explain a complete solution that would gear them for long-term market relevance.
A side note here; it’s never a case of upselling on an idea or trying to milk a potential customer. The idea is to ensure that we give the clients the best value for their money.
You see, a client will inevitably spend a lot building a costly game anyway. That will have a timeline and most features that all the latest games have, including most of the bells and whistles, in addition to the game being built on a platform that promises longevity.
Their cost is going to be right up there with many others, inevitably. Therefore, it only makes sense and in complete fairness too to offer the client something that would be more beneficial for his or her brand.
It’s not like the client in this example would be unaware of what NFTs and blockchain chain games are; but perhaps, they may not have thought an idea through completely or may have needed some technical input to determine just how much more would be required to build a dream game that capitalizes on the latest technologies.
As a team of experts possessing a vast body of knowledge and experience due to many years in the industry, constant research, experience building several projects, and much more, we possess a great deal.
The team comprising these knowledgeable and intelligible resources are your innovation consulting masters; they are top stakeholders, project managers, developers, and designers, for the main resources who hold the capability to investigate an idea or create one based on existing market gaps.
And so, these selected hands, some of whom have served several years with the company, have an immense impact on client needs and wants.
When we talk to our Program Managers, we tend to get at the crux of the process wherein words sometimes fall short of ideal descriptions; there’s nothing like being hands-on, but only the ones telling the tale of ideation and innovation can be the best storytellers at Cubix.
So, we had a chance to talk to some of our best people, and this brief video of their descriptions here paints an authentic picture of the hands and minds at work on some of the most compelling games produced for major brands.