Email Marketing Executive
Openings 2 Location Karachi
We are looking for Email Marketing Executives who will be responsible for implementing and executing email marketing campaigns in line with the marketing plan and brand guidelines.
We are a passionate group of professionals, and would welcome an equally dedicated person to join our team!
- Previous experience of 2 to 4 years within a direct marketing role
- Previous experience of creating email marketing campaigns
- Self-motivated and independent worker
- Strong copywriting and communication skills with excellent English skills
- Experience using marketing automation platforms such as Pardot, Hubspot, Marketo etc.
- Strong organization skills Desirable:
- Experience of working with HTML
- Create, deploy, and monitor email marketing campaigns using various platform; including ad hoc email campaigns, and nurture/drip-based and trigger automated email communication.
- Ensure that there’s brand consistency across all campaigns and messages.
- Help to create and test new email marketing templates and direct marketing communications.
- Analyze and report on the success of adhoc and automated email marketing campaigns, providing suggestions and ideas for future campaigns.
- Create quality content and proofread any copy that needs reviewing.
- Ensure accurate and targeted database selection including segment optimization.
- Create timely communications across marketing automation workflows, increasing customer engagement.
- Carrying out testing on adhoc and automated marketing campaigns to maximize results.
- Assist with the production of the overall marketing plan for the coming year
- Assist with the management of the email database, checking the quality of the email addresses
- Cleaning up the bounce backs from email marketing campaigns, including updating any changed information of prospects within the database Person Specification