Spotlight on Cubix for Receiving Brand of the Year for Software Development

Zen Ameer

2 Sep, 2021


3 min read

Spotlight on Cubix

On Tuesday morning of August 31, Cubix patrons woke up to thrilling news – their company had been awarded Brand of the Year, and this was the first time this award was given in the software development category. Overnight, their CEO Salman Lakhani had been at the Governor House in Karachi to receive this prestigious award from the President of Pakistan, Dr. Arif Alvi.

Being a digital-savvy guru, Salman had already uploaded half a dozen images and clips from the event on his social media accounts. Within minutes, likes, comments, and shares swarmed him with congratulatory words from well-wishers from all over.

The award was placed at the front desk for employees to see for themselves, each wearing a big smile and delight shining in their eyes. Yes, the victory belongs to the team, as Salman replied to a comment on one of his uploads, ‘Teamwork brother.’

Cubix is no stranger to receiving awards from all over, but Brand of the Year is certainly one the company values highly. And this is certainly a historic moment to relish, not just for Cubix but for the entire Pakistani software development fraternity.

While the company was the only contender in the category of software development, Cubix expressed its pride and joy on receiving this award and shares this moment with the software development industry. This is the first time that Brand of the Year was awarded to an organization in the software development category.

Building anything of significant importance takes time, integrity, and hard work, and these principles have brought Cubix much success in the shape of this award and many others. The company thanked all those who have helped Cubix get this far. With their hard work and dedication, the company has taken shape and is now recognized at the highest level.

While this award was announced a few months ago via email from the Brands Foundation and through their Facebook page on March 11, the award ceremony was postponed due to the recent Covid infection surge.

Brands Foundation is an independent authorized body that distinguishes itself as a champion for the best brands from each industry in Pakistan, and it is an entity authorized by the government. It had earlier recognized Cubix for Software Development in the 10th edition of its awards, and Cubix is its first pick from the IT industry.

In its announcement, the foundation had stated:

The management of “Brands Foundation” extends its heartfelt congratulations to your esteemed organization and the entire team on this exceptional achievement and exemplary performance.

Brand of the Year Award is described as the “ultimate recognition for most popular and trusted brands in Pakistan.”

Recognizing Organizational Success

Brands Foundation emphasizes critical success factors for organizations competing in both local and international markets. In the Pakistani brand sector, it brings together the most credible leading brands from each industry category. Based on this, the award is now entrusted as the most acclaimed honor conferred on companies in Pakistan.

Aligned with the foundation’s critical success factors concerning local and international operations, Cubix is positioned internationally as a prominent digital product entity, working out of 3 major locations.

Cubix Critical Success Factors

Cubix has enjoyed a broad footprint in the market and is known for its vast experience and capability in developing advanced software solutions, including IoT, Blockchain tech, machine learning, and much more. Alongside the company’s technical mastery, Cubix has been highly regarded for its role during the Covid-19 outbreak, demonstrating a customer-centric focus that supported businesses during tough times.

Cubix continues its innovative support to its customers and looks forward to success recognition abroad and within Pakistan. Since 2008, Cubix has helped create tons of mobile games, enterprise-level software, mobile apps, web apps, and websites for businesses in diverse industries. With another achievement to call ours, we aim to continue creating revolutionary innovations.

Cubix is a family more than it is a company, spanning 200+ employees in offices across the globe. As we take pride in growing the software development business abroad and in Pakistan, we continue to work hard with integrity to ensure further progress and a bright future in the country’s software industry.


Zen Ameer

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