Businesses are now leveraging mobile apps to reach out to their customers and hook them by offering a delightful experience. However, building a successful mobile app that draws in customers is not an easy task. It requires an understanding of the deep human cognitive processes that drive our behavior. In short, understanding the psychology of successful mobile apps helps businesses deliver applications that hook the users and earn them great revenues.
By leveraging the power of AI, the psychology of color, and data to offer customized user experiences, businesses can build mobile apps that provide an engaging, and enjoyable experience for their customers. Let's take a closer look at each of these elements.
Human cognitive processing involves mental processes for acquiring, processing and utilizing information, including perception, attention, memory, language, reasoning, problem-solving, decision-making, and creativity.
These processes are complex and interrelated and can be influenced by emotions, motivation, and prior knowledge, and involve various cognitive mechanisms and neural networks in the brain.
The Psychology of Color and Its Role in Building A Successful Mobile App
Color plays a significant role in human behavior. It can evoke emotions, create moods, and influence our decision-making process. Therefore, the colors that your app features must be chosen with their effect on the user’s psyche in mind. For instance, the color blue indicates trustworthiness, security, and professionalism.
On the other hand, red is shown to evoke urgency, excitement, and passion. Therefore, businesses should carefully choose the colors they use in their mobile apps to create the desired emotional response.
User Experience – A Major Contributor to An App’s Success.
An exceptional user experience is a key factor in determining an application’s success. An app that does not prioritize user experience can cause the users to lose interest and make them abandon the app altogether. Therefore, if your goal is to design an app that is likeable, it must be intuitive and visually appealing.
In most cases, a simple and easy-to-navigate layout works best. Easily readable fonts and clearly comprehensible images must be used in a mobile application. By providing a positive UX, businesses can improve customer engagement and retention.
Statistics That Highlight An Increase In Society’s Mobile App Usage
According to a 2021 report by App Annie, global consumer spending on mobile apps reached $143 billion in 2020, representing a 20% increase from 2019. In the United States, a 2021 report by Pew Research Center found that 97% of adults own a cellphone, with 85% owning a smartphone.
A 2019 report by Common Sense Media found that teenagers in the United States spend an average of 7 hours and 22 minutes per day on screens, including mobile devices. A 2021 survey by Statista found that social networking apps were the most popular type of app used globally, with 71% of respondents reporting that they used social networking apps on their mobile devices.
Mobile apps have also had a significant impact on the economy, with a 2021 report by Apple stating that the App Store ecosystem supported over 2.1 million jobs in the United States alone
Harnessing User Data to Personalize Apps Further
Users love apps that adjust automatically according to their preferences. Such apps are more successful at getting customer engagement. Businesses can take it one step further by harnessing user data to personalize apps even more. By collecting and analyzing data about user behavior, businesses can gain valuable insights into what their customers want and need.
This information can be used to create even more tailored experiences, such as recommending products or services the user might be interested in. By doing so, businesses can create a more personalized experience that will keep customers coming back for more.
Personalization is a potent tool for enhancing customer engagement, but businesses can take it a step further by leveraging user data to personalize apps even more. By collecting and analyzing data about user behavior, businesses can obtain valuable insights into customers' preferences and requirements.
This information can be used to create more customized experiences, such as recommending products or services that are likely to interest the user. By doing so, businesses can provide a personalized experience that encourages customers to return.
To develop a successful mobile application, working with a development partner can be critical. Skilled and knowledgeable professionals, such as the team at Cubix, can provide the support needed to bring your idea to life. Whether you contact us by phone or email, we will take the time to evaluate and refine your concept to ensure it is not only viable but also has a long-lasting presence in the market. Our team is eager to hear from you and help you achieve your app development goals.