15 Key Features for a Successful Mobile Commerce App


1 Mar, 2021


5 min read

Key Features for a Successful Mobile Commerce App

The e-commerce app features are the advanced version of an E-commerce platform focused on portable screens like smartphones and tablets. Nowadays, M-Commerce is the solution for every kind of shopping. People prefer online shopping more than physical outgoing as they find it more convenient and manageable.

During the COVID pandemic, shopping mobile app features provided a great platform among the safest sources for obtaining essentials. Moreover, platforms built smartly achieved significant sales and extraordinary revenue in hard times.

The E-Commerce market is expected to reach 65.1m users by 2025, which is an excellent supporting fact in terms of how online businesses have transformed and how they will grow in the coming days. This encourages entrepreneurs and business-minded persons to put their hands in this gold mine.

Still, not every feature of m-Commerce will derive success for you. As humans, we always seek comfort and convenience. Thousands of shopping app features are available, but we only rely on one or two because of their excellent user experience and services.

So, to settle down things effectively for existing and upcoming shopping mobile app features, you can get mobile commerce app development services to ship your platform with the 15 key features mentioned below.

What Shopping App Features Make a Good E-Commerce App?

Merchants can learn about new shopping options that consumers like by looking at mobile applications. The following is a collection of cutting-edge mobile shopping apps. Some of the options available are marketplaces, curated product collections, shopping communities, discount and coupon applications, augmented reality tools, and product information apps.

Complete E-Commerce App Features List

Features of Ecommerce mobile apps have become ever popular or in more demand. Businesses find consolation in the possibility of fascinating more clients on a global platform as the number of mobile-savvy users grows.

Shopping app features have significantly impacted modern users’ shopping habits because they provide the utmost comfort and convenience in making online purchases and payments.

Easy registration process

Users always hate to fill out registration forms and often abandon the checkout page.

Shoppers become frustrated when an application asks too many questions, leaving an undesirable impression. In addition, there should be a minimal and straightforward signup process to retain users. To make things a little easier, you can also integrate Google and Facebook registration APIs in an app to reduce the number of steps and secure the registration process. It will enable users to register with just a tap and without hassle.

Multiple payment methods

Most people leave the shopping cart because of limitations with payment methods. Some people rely on plastic money, while others prefer physical cash. You aim to target a bigger audience; therefore, it is necessary that you need to use features of m-Commerce that will support standards and multiple payment gateways to facilitate all types of shoppers.

Along with that, E-wallet is also a valuable feature to add. A virtual wallet carries users’ virtual cash that they can use for shopping instead of a card or physical money. Besides that, users can also top up their E-wallet anytime for future purchasing.

Feedback System

Feedback is critical. It is a way to know your audience’s experience with your Shopping app features. It gives you the direction to improve the existing system and enhance functionalities. For example, after delivering an item, you can ask customers for feedback to know their issues and shopping experience. If you get the problem, you can only develop an effective solution.

Push Notification

The features of m-Commerce are that users do not use often or daily. They are need-based features. When users want something, they will use it. Yet to increase the opening rate and boost sales, a push notification system is what you should put in an app.

Notifications prompt users to avail discounts, sales, promotions, and offers and invoke them to find more. You can also notify the users about flash sales via push notification, which creates a somewhat FOMO (Fear of Missing Out) feeling among users that they do not miss out on the best deal.

Product Images

Seeing is believing. Give your customers an accurate product picture to know what they are paying for and what they will get.

Specifications of items

Along with images, a textual description of the product is mandatory. Describing the item size, dimensions, weight, material, color, and other things gives the consumer a transparent image of their purchase.

Wishlist Option

When a high-demanding item becomes out of stock, the user wants to purchase them. The wishlist helps them mark that product for purchase as soon as it gets restocked.

Product Recommendation

The app can recommend similar products that shopper is most likely to purchase based on customer purchasing habits. Here, to identify customer shopping patterns, Artificial Intelligence comes into action. AI may raise the M-Commerce app development cost compared to a traditional approach, but a must-have feature to give a customized user experience.

Tracking Order

If a competitor is doing it, why shouldn’t you too? Via tracking, customers know where their order is and the expected time of order arrival. It gives them more control over their purchase.

Dark Mode

A dark theme among the e-commerce app features is not the functionality but a more convincing user interface. Every big platform provides a light and dark app appearance at the present stage. Many people are attracted to dark patterns, reflecting their purchasing decision. So, taking user preference into account is a worthy choice.

Discount vouchers and coupons

Who doesn’t like discounts and freebies? By sending vouchers and promotional offers to users, you make customers’ purchases even if they are not intended. It is like an opportunity for them to get something for less before the voucher expires.

Simple Navigation

Always think from the consumer’s perspective to analyze things. Bring simplification to your model and arrange items and categories so that users can easily navigate and search items. A search bar is also an excellent option to consider to give accessibility to users to search for things rather than looking at every category.

Augmented Reality

Before your competitor, if you integrate AR technology into your M-Commerce application, it will attract more attention. This is because AR helps visualize the product through a screen and gives a user perspective on how things look in a natural environment. However, this fusion of Augmented Reality with M-Commerce requires high technical expertise to make things workable.

Chat Support

Chatbots are a helping hand of any platform. In case of any query, customers can easily reach them for a resolution. Also, you do not have to hire any physical resources for catering to customers. Instead, an AI will do it for you right away.


Last on the list, but not least, is privacy. The features of e-commerce mobile apps collect and store users’ sensitive information like card details, billing addresses, and contact information that needs to be secured from intruders. So, never compromise on it because if the audience loses their trust in your platform, nothing will get you, no matter how excellent the services you offer.

To Sum Up

If these 15 key features are part of your e-commerce app features, congratulations to you. In that case, you are on the right path, and if not, Cubix is the one to convert it into a ‘Big Yes.’ So let us help you with building your features for eCommerce mobile app today.



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