The Power of n2 (Content and Data)


28 Dec, 2018


4 min read

Content and Data

Data is the future and content is king. Fusing both of these results in a powerful ROI ranking strategy that is bound to bring in better and more significant results. While data mining is growing at a rapid pace, content marketing is getting better every passing day. To delve more into these two oceans that has success and results written all over them, let’s dwell down more into the power of these two – content and data.

The Power of Data

According to research conducted by the Content Marketing Institute (CMI), over 43% of B2C content advertisers knew whether their campaign showcasing effort was fruitful or not.

Advertisers turning into content and data distributors is not a new path. We have seen content creation turning into a thing years prior, and it is as yet an extremely overwhelming method of promoting brands, services or products. But, content creation accompanies a downside, which is the absence of post-campaign measurements, where an organization must utilize either vast data sets or extensive testing to reach the specific target audience.

Datasets can be utilized to follow your clients, and critically, they enable a business to convey a higher incentive to the client and make connections. As indicated by CMI, the best organizations’ use data to spread brand awareness (91 percent), engagement (86 percent) and client retention(86 percent).

Data does not need to be centered just around post-campaign elements, however, can somewhat help control the innovative procedure of campaign creation. This is the place data-driven reporting comes in – data has turned out to be more available than at any time in recent times. With a developing business sector of datasets of numerous sorts coasting around, it has turned out to be conceivable to dissect and think of entirely new stories from existing datasets. An additional advantage of this methodology is, apparently, representation, which is an ideal method for reusing a story or content. This has exploded everywhere throughout the social media.

Moreover, this data can be utilized from multiple points of view viably by advertisers to position themselves at best possible time in a focused on the market and hit with incredible accuracy whenever used effectively. If a quality dataset is used to make a unique campaign of high strategic value, its results can do wonders for your business.

Post Data Visualization

The buck does not stop there, in any case, given that the utilization of a data-driven methodology is complex. A look at recent research demonstrates that 82% of buyers feel increasingly positive about a business if they read some custom content, while 90% of clients use this content to decide. This fact demonstrates that purchasers anticipate relevant data. This is the reason content creation isn’t the only focus; data should be utilized viably to target the right audience at the right time via a proper channel.

This is the where data and content promotion makes an ideal blend if an appropriate data method is used. The individuals who are making a great name in this field are utilizing their client’s data to enhance their online business experience to grow more connections and to improve their campaign that is distributed via social networking websites, web journals, microsites, content curation platforms, and so on.
Data and its smart usage

Data is a treasure mine that has broad use, contingent upon the ability of the data researcher and the inventiveness of the campaign populated by the marketing team. From such continuous traction to imagining whole battles around data, we have stepped into a modern world where the entire Internet is gradually becoming more transparent than ever and additionally; we are getting used to it.

Content drives legit traffic to your website

As per Hubspot, organizations that blog have 434% have more indexed pages on the internet than organizations without blogs. As you distribute and publish content aggressively, Google will keep on expanding your page rank, making it less demanding for clients to discover you. Half of the people aged 18-49 view and read majority of their news on the web, so ensure you show up where they are looking.

According to a survey, 77% of Internet users read blogs, and these excerpts of information are an indirect approach to get consideration of the masses. Moreover, 70% of individuals would want to find out about an organization through an article than an advertisement – so begin writing!

Content marketing is better than the paid ad campaigns.

47% of purchasers see no less than 3-5 pieces of content before they contact a business. 96% of B2B purchasers search for more data from industry before purchasing.

Besides, 82% of clients have a definite point of view towards an organization that publishes and markets custom content, and 70% of clients get more engaged with a company after reading their personalized content. Therefore, 74% of organizations find that lead quality and amount went up as they practiced content marketing.

By creating content tutorials that teach your client about your service or product, you turn an individual into a prospect as he will return to you whenever he feels like relating to your offer. Generally, clients spend a normal of 37 seconds on each article, so ensure your message catches their eye from the begin.

B2B and B2C – Content Marketing is the way to go

In 2017, 53% of advertisers asserted that content promoting was their best inbound procedure. B2B advertisers, individually, dispense up to 28% of their financial plan to content creation.

Nonetheless, 87% of content bloggers still struggle to create content that connects with their purchasers. Ensure your content combines with the buyer’s journey so that it aware your prospect about his buying stages. 49% of advertisers are currently concentrating on utilizing buyers journey to sort out their content writing and marketing strategy.

The best test in content marketing is estimating ROI.

Just 8% of content marketers view themselves as compelling or extremely powerful at estimating content ROI. Considering the main three objectives of content promotion is brand awareness, creating leads and through promotion, the achievement of a content marketing effort can be a difficult catch.

In any case, 87% of brands use prospective customer quality, 71% of organizations use site traffic, and 67% use SEO positioning to gauge the adequacy of their content marketing. Lead generation is one of the most effortless approaches to quantify the achievement of a content marketing strategy since more leads typically mean increased sales and revenue.

Till today and in the future, content marketing is amongst the best approaches to produce natural leads, and this is the reason why almost every organization is delivering and publishing content nowadays. The best content marketers analyze content metrics and insights to quantify and enhance the process of content generation that rakes in spot-on results.

Try to reach your clients and provide the data they want. Undoubtedly, it requires a long time to get ranked on Google but a right dataset infused with innovative content and right marketing approach, the power of two – content and data is unstoppable.



Spanning a diverse range of content, our Editor keeps a close eye on all published materials while publishing and making edits to existing posts.


Pull the trigger!

Initiate your project
the moment has arrived.