Tissot is a brand that needs no introduction. When it comes to wrist watches, the brand has a class of its own that no other brand can match but this time, this billion dollar brand wanted to fuse technology with branding for their marketing and guess what? This project was awarded to Cubix.
Hoop by Tissot is a mobile game developed for basketball enthusiasts and the game proved to be a smashing hot among the customer base of Tissot. Including the watchmaker’s branding strategy, the game featured various models of sports watches from the collection of Tissot and the best part is, with an extremely well designed gameplay, people loved both, the game as well as the marketing strategy.