OOMCO is Oman’s leading oil marketing and distribution company for fuel and lubricant products.
It offers extensive retail services throughout Oman, and deals in direct fuel sales to the Government and Commercial sectors, comprising Lubricant products, Aviation Refueling, and Storage and Distribution. With OOMCO’s enormous network, they wanted to create an app that would offer multiple features to their consumers.
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The OOMCO team reached out to Cubix to discuss the possibilities of building out their MVP. Cubix was offered the RFP through a tender process, and it followed the necessary processes to propose a solution that would help achieve OOMCO’s objectives. Cubix was awarded the tender after a thorough selection process comprising more than 20 vendors.
The MVP they built offers a wide range of features that allows consumers to easily find the nearest gas stations, make purchases through the stores, and a lot more.
Since many consumers were already using the Basma card to pay for fuel, OOMCO decided to incorporate this card by making a virtual one. Customers now have the flexibility to pay through their app instantly without having to carry any cash or card. So, even if you forget your wallet at your home, all you need to do is take out your phone, pay through the app, and instantly fuel up.
The OOMCO World app allows customers to pay for fuel without cash.
OOMCO World isn’t just a simple fueling app. It has much more to offer its customers. Every transaction that you make through the app gives you loyalty points that you could redeem. Furthermore, the app has fun and enticing mini-games that allow you the score loyalty points.
Customers can redeem these points later, and they can recharge them in their Basma card, which they can use to pay for fuel. The team is currently focusing on another phase, including the introduction of Virtual Cards and more immersive games to increase user interaction. Furthermore, the team included user experience monitoring in the app.
Once the MVP was live, OOMCO noticed a drastic increase in the number of users, which meant the app required constant optimization, regular updates, and restructuring. This led to discussions on expanding the engineering strength with a more dedicated focus.
OOMCO hired dedicated resources for building the remaining phases of the project, improving security, payment integrations, and much more. Cubix’s DevOps and QA Automation resources also played a vital role in back-and-forth load testing and automation.
All stakeholders realized the importance of communication for this project. The Product Owners of both teams (Cubix & OOMCO) conducted daily scrums to plan, execute, and coordinate with both teams. The resources recruited for OOMCO included the following:
Hamed Al Zadjali
Digital Manager, Oman Oil Marketing Company