
Artificial Intelligence 3 Jul, 2025
By 2026, Subway Surfers could enter the metaverse space through partnerships with platforms like Roblox or Meta Horizon Worlds, offering players 3D multiplayer experiences beyond endless running, according to Fandom.
I’ve been watching the rise of Subway Surfers like games for years, and frankly, it’s no surprise they’ve taken over the mobile gaming world. These endlessly entertaining, fast-paced, swipe-heavy titles have tapped into something simple yet powerful: movement, mastery, and momentum. If you’ve ever thought, “Why is a game like Subway Surfer so addicting?” you’re not alone. I’ve asked myself that question too, especially while leading game development projects.
In this post, I’ll break down how these games exploded in popularity, what makes them stick, and why millions of people around the globe play them daily.
Read More: What’s the Cost to Build Characters of Subway Surfers?
Let’s start from the beginning. Before there were Subway Surfers like games, endless runners were niche. Canabalt joined the market in 2009 with simple, one-tap gameplay. It laid the foundation. But the real boom came when Temple Run launched in 2011 and turned the genre into a global sensation.
Then in 2012, Subway Surfers arrived with something fresh: bright visuals, a rebellious theme, and smooth swipes that felt satisfying. I remember playing it and thinking, “This is it. This formula is going to rule mobile gaming.”
Temple Run
Temple Run 2
Minion Rush: Despicable Me
Jetpack Joyride
Sonic Dash
Sonic Dash 2: Sonic Boom
Blades of Brim
Talking Tom Gold Run
Zombie Highway
Rail Rush
Crash Bandicoot: On the Run!
Mario Run
Super Mario Odyssey (has endless running elements)
Despicable Me: Minion Rush
Manuganu
Lara Croft: Relic Run
Parkour Race
Run Sackboy! Run!
Adventure Beaks
Alto’s Adventure
Alto’s Odyssey
Run and Jump: Jungle Adventure
Jet Run: City Defender
Robo5
Subway Princess Runner
Benji Bananas Adventures
Kung Fu Panda: Showdown of Legendary Legends
Flip Master
Doodle Jump
Into the Dead
Granny’s Runner
Bounty Run
Race the Traffic: Highway Racer
Ninjump
Faily Brakes
Power Rangers: Legacy Wars
Rider
Iron Man 3: The Official Game
Impossible Rush
Speedrun 4
Bike Rush
Running Fred
Ski Safari 2
Troll Face Quest: Horror
Tornado: The Game
Lost Twin: Endless Adventure
Parkour Go
Surfer Girl – Endless Run
Chasing Yeti: Endless Runner
Super Speed City
There’s a science behind why a game like Subway Surfer pulls you in. And it comes down to a few key traits:
As a game developer, I’ve seen firsthand how powerful this formula is. You don’t need photorealism or complicated mechanics. Just tight loops and responsive input.
The appearance of games similar to Subway Surfers contributes to their popularity on a worldwide scale rather significantly. Bright colors. Urban landscapes. Slick characters riding on hoverboards or skates. The style is attractive to younger players while still being youthful to adults. It is not restricted, vivid, and peaceful.
These design elements, cartoon-like characters in 3D, animated cities, and over-the-top movements, are much mentioned in our indie game studio to achieve a similar feeling of flow and excitement.
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These games have not only remained on the phones. The subway surfer is the most downloaded mobile game in the decade (2010-2019). There have been several spin-offs, YouTube series of it, and even toys. I have even heard children living in other regions of the globe humming the music played in the game. That’s a reach.
And what is crazy is how many games that were like subway surfers followed the same formula and established their own empires:
Both of them took the template and gave it a twist. The formula is adjustable whether we have familiar characters or new settings.
The monetization structure of such games as Subway Surfer is one of the reasons that makes it so popular. The downloading of these games is free, and therefore no entry barrier is faced. They earn their money out of:
It is brilliant business-wise. The general viewer has no objection of watching an advertisement once again. And the whales, well, those big spenders, purchase upgrades to keep ahead. I have assisted studios in creating such monetization systems, and when properly created, they turn out to be a continuous source of revenue without destroying the game experience.
At a point when I began to work on mobile game development, the devices were simple. Bad RAM, poor GPUs. And with the upgraded smartphones, such endless runners also became better. Increased frame rates. Improved 3D graphics. Smoother animations. Such hardware changes allow games such as Subway Surfers to adjust the quality of the gameplay without having to increase the size of the files.
That is why, today, a game like Subway Surfer looks perfectly even on the middle-range Android devices. And under the cloud saves and social features, they can continue progress on any device.
This is one more lesson that I have gained in this space, namely how localization can break or make a game. Games such as Subway Surfers have perfected this. The company facilitates regularly organized themed upgrading on the world cities bases of Tokyo, New York, Rio, Cairo, and Mumbai. The essence of the game remains the same except for the looks. It generates a sense of local relationship.
We used the same strategy in one of our ideas about endless runners based on traveling, and the engagement level in those areas increased by 20 percent.
Let’s talk about virality. How do these games get so many downloads?
I’ve advised indie teams to invest in these strategies. You don’t always need a million-dollar ad budget, just content that resonates.
Here are five popular games like Subway Surfer that mastered the endless runner genre with their own creative twists.
Developer: Outfit7
Platform: Android, iOS
Downloads: 500M+
A spin-off of the famous Talking Tom franchise, this game blends the endless runner formula with character-driven fun. You run through cities, collect gold bars, and upgrade your home. The appeal lies in its kid-friendly branding, colorful visuals, and steady updates with themed content. Perfect for younger audiences and casual gamers.
Why it works: Recognizable characters + simple goals + vibrant environments.
Developer: Gameloft
Platform: Android, iOS
Downloads: 900M+
Built on the massive popularity of the Despicable Me franchise, this runner is packed with humor, chaotic levels, and boss fights. Players complete missions, unlock costumes, and chase bananas through film-inspired settings. It mixes endless running with structured challenges and events.
Why it works: Strong IP, regular updates, and themed events to retain users.
Developer: SEGA
Platform: Android, iOS
Downloads: 500M+
Fast, flashy, and nostalgic. Sonic Dash brings the iconic blue hedgehog to the endless runner genre. Unlike Subway Surfer, this one plays up verticality and speed, tapping into Sonic’s original game DNA. Its smooth mechanics, boss fights, and world design add depth to replayability.
Why it works: Brand nostalgia + blazing-fast gameplay + regular crossovers.
Developer: Imangi Studios
Platform: Android, iOS
Downloads: 500M+
A sequel to the game that sparked the endless runner trend. Temple Run 2 added zip lines, mine carts, and dynamic environments. With a darker tone and Indiana Jones–style aesthetic, it focuses more on reflex-based gameplay than style or social sharing.
Why it works: Classic mechanics + challenging progression + consistent theme.
Developer: SYBO (same as Subway Surfers)
Platform: Android, iOS
Downloads: 10M+
Created by the Subway Surfers team, this runner adds combat to the genre. Players slash enemies while dodging obstacles in a fantasy setting. It combines fluid movement with light RPG elements like upgrading heroes and unlocking weapons.
Why it works: Unique mix of action + running, ideal for players craving more depth.
One of my favorite parts of this movement is how Subway Surfers like games opened doors for indie developers. You don’t need to build the next Call of Duty to find success. A tight, polished endless runner game can bring in steady revenue and millions of downloads.
I’ve seen studios with 3–5 people make global hits just by getting the movement, timing, and progression loop right. The tools are there: Unity, Godot, and Buildbox. You can start with a prototype in weeks.
“Games like Subway Surfer prove that sometimes, all you need is one finger, fast reflexes, and a colorful world to get hooked for hours.”
– Fazal Hayat, Lead Game Developer at Cubix
So what’s next? Are games like Subway Surfer still evolving?
Absolutely.
Here’s what I see coming next:
As tech advances, so does the genre. But the core, fast fun, swipe action, remains.
If you’re building your own game, here’s what Subway Surfers like games can teach you:
These are principles we follow religiously in our game development studio. Every time a client comes in asking, “Can we build a game like Subway Surfer?” I nod. Yes, we can. And we’ve done it.
The success of Subway Surfers–style games shows that people want something light, fast, and joyful. You don’t need a complex plot, just gameplay that’s fun and addictive. Millions of players around the world enjoy these games daily because they’re simple, satisfying, and free.
If you’re a gamer, maybe it’s time to chase your high score again. And if you’re a founder or investor, Cubix can help you build the next hit game, Cubix is ready to guide you every step of the way.
Let’s run.
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