Behind the Scenes: How Cubix’s 300-Person Team Builds Software

Key Takeaways

•  A 300-person team of specialists manages every stage of software development, from strategy and design to development, QA, and post-launch support.
• The team leverages advanced technologies across UI/UX design, mobile and web development, game development, AI, blockchain, QA, and DevOps to deliver high-quality solutions.
• Early prototyping, continuous testing, real-time monitoring, and scalable architecture maintain software reliability, security, and long-term performance.
• Software is supported with 45 days of post-launch support, ongoing monitoring, and updates to adapt to user feedback and evolving business requirements.
  

Large-scale software development is never the result of a single breakthrough. Instead, it involves countless thoughtful decisions made by experts who are deeply passionate about their work. At Cubix, our 300-person team doesn’t work in isolation to write code; rather, they collaborate within a unified system of designers, engineers, testers, strategists, and project managers. Every team member understands that each product demands our full commitment, as it represents a client’s business, reputation, and future growth. This sense of responsibility shapes our mindset, planning, and development from the very first discussion.

What sets our approach apart is not just the size of our team, but how well it is structured internally. Each project is managed by specialists in their respective fields, enabling them to deliver the best possible results through our dedicated software product development services. Our team members don’t juggle multiple responsibilities; instead, each role is clearly defined. This clarity allows ideas to move into execution without delays and ensures optimal performance. Our developers focus on building robust logic and maintaining stability, designers concentrate on user behavior and experience, the QA team continuously works to improve quality, and project managers ensure clear communication and alignment with client expectations. As a result, our development process remains smooth and seamless, without the need to rush to meet deadlines. We aim to build software that performs reliably in real time for real users.

Every app, platform, or game we release is the result of well-coordinated efforts that combine 15+ years of experience with discipline. We follow an established system that never treats any project as a mere template. Each client brings unique goals, challenges, and limitations, and we follow an agile process to adapt while maintaining our core structure. This balance between order and creativity allows a large team like ours to work efficiently without feeling rigid. In the sections ahead, we’ll show how our people, processes, and tools come together to turn complex ideas into successful products.

Cubix is the result of years of effort, a talented 300-person team, and a culture of collaboration. As CEO, I ensure every member’s expertise contributes to delivering innovative, reliable software that leads the market. –Salman Lakhani, Co-Founder & CEO, Cubix

A Diverse Team for Every Aspect of Software Development

Having a 300-person team is not about scale for the sake of scale. As a custom software development company, Cubix provides comprehensive coverage across every phase of modern software development, ensuring each solution is tailored to the client’s unique goals and challenges. We take complete ownership of your project, and every stage of the product lifecycle is managed by an in-house team. When a project starts, we already assemble every resource and skill set under one roof to ensure the project runs smoothly.

Our team includes product strategists, business analysts, UI/UX designers, frontend and backend engineers, mobile developers, game developers, QA engineers, DevOps specialists, and product reviewers. Each team is dedicated to its specialized scope of work. This approach avoids the pitfalls of teams relying heavily on generalists who juggle design, logic, testing, and deployment all at once. Instead, every task is handled by someone who has mastered that particular skill over many years.

This integrated approach also allows us to tackle projects of any complexity with confidence. Every team member understands not only their own responsibilities but also how their work connects with others, creating a rhythm where design, development, and testing happen in sync. The result is a faster, smoother development process, fewer bottlenecks, and products that are thoughtfully engineered from concept to launch. Clients can rely on a single point of contact while benefiting from the collective expertise of hundreds of specialists working together toward a shared goal.

Software Development Life Cycle at Cubix

At Cubix, our software development life cycle (SDLC) is designed to eliminate guesswork and ensure a clear understanding. Every project begins with collaborative sessions that align internal and external stakeholders. This phase ensures our team thoroughly understands business goals, target audience, and technical constraints, setting the foundation for a successful project.

From there, our team designs the Software Requirements Specification (SRS) document. This document forms the foundation of the development process and goes through multiple revisions and discussions until both sides agree that the blueprint accurately reflects the client’s expectations. When the SRS is finalized, we move into the next stages of design and development.

Once the project plan is approved, our quality assurance team steps in to define the acceptance criteria and detailed test cases, and a framework to measure success at each phase. At the same time, our UI/UX designers collaborate with the project. managers to map out intuitive workflows, wireframes, and prototypes. This stage ensures that logic, usability, and functionality are aligned to avoid costly rework. Our team doesn’t move to development until the designs have been approved alongside QA planning.

When development begins, we follow a structured process. Our project managers and tech lead sprint-plan to break down the roadmap into manageable tasks, assign roles, and set checklists. Clients stay fully informed through Jira for sprint tracking and Slack for real-time communication. Progress reviews and sprint demos provide transparency at every stage, while adjustments can be made without disrupting the overall timeline. This continuous feedback loop keeps all teams aligned and focused on delivering value incrementally.

At every stage, QA engineers perform thorough quality assurance and vulnerability assessments to improve functionality, performance, and security. At the final stage, our product review team conducts a comprehensive high-level audit, examining the product from the perspective of end users. By looking through the eyes of the audience, the team ensures that the product is not just functional but genuinely user-centric, polished, and positioned to succeed in the market.

Collaboration and Communication Across Departments

At Cubix, keeping our 300-person team in sync is about more than just tools; it’s about creating a culture where everyone knows their role and how it connects to the bigger picture. Our project managers act as the central hub, making sure every specialist stays aligned with the client’s vision and that information flows smoothly between teams. We use Slack for quick, real-time conversations and Jira for full project visibility, so progress, responsibilities, and timelines are always clear. By breaking down silos and keeping transparency at the core, we make collaboration natural, speed up problem-solving, and turn teamwork into a high-speed delivery engine that consistently delivers for our clients.

Tools and Technologies Powering Cubix Projects

Tools and technologies at Cubix enable our team to design intuitive interfaces, develop robust platforms, test thoroughly, and deploy scalable, high-performance software.

Design (UI/UX):

Our designers bring ideas to life using tools like Figma, Adobe XD, and the full creative suites. These tools craft interfaces that are both intuitive and visually engaging for users.

Mobile & Web Development:

We build robust mobile and web platforms for on-demand services, social networks, and enterprise systems using Flutter, React Native, Swift, Kotlin, and React.js. Backends are developed with Node.js, Python, and Go to handle high traffic and complex logic efficiently.

Game Development: 

From simple 2D runners to large-scale 3D RPGs, we utilize Unity and Unreal Engine, along with C#, C++, and Blender, to create high-quality assets and engaging experiences.

Emerging Tech (AI & Blockchain): 

Our team leverages LangChain, OpenAI, Solidity, and Rust to incorporate intelligence and decentralization, providing secure and innovative solutions in AI and Web3.

Quality Assurance (QA): 

We conduct thorough QA using Selenium, Appium, Postman, and BrowserStack, covering both manual and automated testing across diverse environments.

DevOps & Infrastructure: 

We rely on AWS, Azure, Docker, and Kubernetes to ensure reliable deployments and achieve 99.9% uptime, enabling products to scale smoothly.

Project Management: 

Throughout the development phase, our PM maintains complete transparency using Jira for sprint management and Slack for real-time communication, keeping clients informed.

Read More: Cubix Rapid Product Strategy Workshop

Prototyping and Testing Early

Before full-scale development begins, we use rapid prototyping to shape your vision into clarity. We ensure an immediate feedback loop, technical feasibility, and logic validation using wireframes and interactive prototypes. These early visuals help everyone involved clearly understand how the product functions, making it easier to identify gaps, address usability concerns, or missed requirements. Feedback is actively encouraged during this phase, when changes are faster to implement and far less costly.

As new features are added, they undergo continuous review and testing for early validation. We do not wait until development is complete; instead, with each added function, we perform rigorous testing and fixes. We believe that by integrating early prototyping with continuous testing, we minimize the chances of risk escalation, save time, and produce a polished product that is reliable, user-friendly, and prepared for real users from the very beginning.

Maintaining Quality and Performance

At Cubix, maintaining quality and performance goes beyond testing; it’s about building software that performs reliably under every circumstance. From the start, our developers follow strict coding standards and best practices to ensure clean, maintainable, and efficient code. Performance optimization is considered at every stage, from database queries to server responses, so applications run smoothly even under heavy traffic.

We also implement real-time monitoring and logging, allowing our team to track system performance, identify bottlenecks, and fine-tune processes before small issues become major concerns. Scalability is built into the architecture from day one, so as your user base grows, your software continues to perform seamlessly without interruptions.

Continuous Improvement and Post-Launch Support

At Cubix, the launch day is just the start of the real journey. To address early feedback from users and the client, we provide 45 days of free post-production support. During this time, our team works closely with clients to manage real-time performance, address any immediate issues, and ensure the software is able to handle traffic.

We track user feedback, analyze behavior patterns, and identify opportunities for improvement to keep your software secure, scalable, and performing at its best. From planning updates and introducing new features to refining workflows based on actual usage, we make sure your product continues to evolve with your users’ needs. At Cubix, post-launch support is about growth, adaptability, and delivering long-term value that keeps your software ahead of the competition.

Delivering Impactful Software

At Cubix, software is measured by the value it creates after it is released. Our 15 years of experience and 300-person team have taught us that the real success of the software lies in its long-term growth, user satisfaction, and reliability. Whether we’re working on enterprise platforms, consumer-facing apps, or large-scale games, every project is treated as a business asset that must deliver results in real-world conditions.

Our responsibility does not end at deployment. We design software with its future in mind, how it will scale as usage increases, adapt to evolving business requirements, and continue delivering value over time. This approach informs our architectural choices, feature planning, and ongoing support strategy.

Through disciplined execution, specialized expertise, and clear ownership across teams, Cubix consistently delivers digital products that are stable, scalable, and built to endure. This commitment to quality and longevity defines how we work behind the scenes and how we deliver lasting outcomes for our clients.

Ready to bring your vision to life? Contact Cubix today and see how our 300-person team can turn complex ideas into high-performing software.

FAQs
1. What makes Cubix unique in delivering software solutions?

Cubix delivers complex software entirely in-house with a 300-person team of specialists. Every project is handled by experts in their field, ensuring strong architecture and high usability. This approach creates reliable, high-performing solutions built for real-world conditions and long-term growth.

2. How does Cubix’s 300-person team manage full-cycle software development?

Cubix manages every stage of the software lifecycle, from planning and design to development, testing, and post-launch support. Project managers coordinate work using Jira and Slack to maintain transparency and alignment. This structure enables full-cycle delivery without relying on external vendors.

3. Which experts are part of Cubix’s 300-person software development team?

The team includes product strategists, UI/UX designers, frontend and backend developers, mobile and game developers, QA engineers, DevOps specialists, and AI & blockchain experts. Each person focuses on their specialized area for maximum expertise. This ensures every stage of development is handled with precision and depth.

4. Who is the CEO of Cubix, and how do we start a project with them?

Cubix is led by Salman Lakhani, founder & CEO, who guides the company’s vision and growth. Projects start with an initial consultation to discuss business goals, technical needs, and timelines. From there, alignment sessions and a clear project roadmap are created before development begins.