Build a Pregnancy Tracking App Like Ovia

Blog Summary: 

• A pregnancy tracking app is a mobile tool that helps expecting mothers monitor their health, track baby development, log symptoms, and get personalized updates and reminders throughout pregnancy.
• The global market for pregnancy and postpartum care apps is growing rapidly, reflecting high demand for personalized guidance.
• Building a successful pregnancy app requires user-centered design, secure data handling, scalable architecture, and thoughtful feature selection.
• Working with an experienced development team like Cubix ensures a reliable, engaging, and supportive app that stands out in maternal wellness.

Pregnancy is a beautiful and life-changing journey, filled with both excitement and moments of worry. For many mothers-to-be, it can sometimes feel overwhelming trying to manage the mental and physical changes while keeping track of every little detail about their health and their baby’s development. That’s the moment a pregnancy tracking app becomes a steady source of clarity and comfort. According to Grand View Research, the global pregnancy tracking and postpartum care apps market is booming at USD 217.3 million in 2022 and is projected to reach USD 874.8 million by 2030, growing at a 19.1% CAGR from 2023 to 2030.

This surge reflects a clear truth: modern moms crave real-time guidance, personalized insights, and tools that make every stage of pregnancy easier to navigate. At Cubix, we transform this demand into intelligent pregnancy monitoring solutions that combine accuracy, usability, and meaningful support for expecting mothers. 

If you want to build a pregnancy tracking app like Ovia, you’re entering a space where thoughtful features, reliable data, and truly supportive design matter more than ever. Let’s break down with us how to create an app that stands out and actually helps moms through every stage.

Pregnancy is life-changing, and technology should be too. At Cubix, we turn every milestone into clarity, confidence, and care. – Salman Lakhani, CEO of Cubix 

What is a Baby and Pregnancy App Like Ovia?

Imagine having a baby guide in your pocket that grows with you and your baby, giving answers before you even think about anything. That is exactly what a maternity tracker like Ovia does. It helps moms-to-be feel informed, organized, and more in control, turning the uncertainty of pregnancy into something manageable and reassuring. 

With apps like Ovia, you can easily monitor your weight, symptoms, moods, nutrition, and even your baby’s movements. Based on this information, the app provides personalized insights and weekly updates, helping you understand what’s happening with your body and your baby at every stage. You also receive reminders for checkups, prenatal vitamins, and important milestones. For many moms, it’s like having a friendly guide who’s available 24/7, helping reduce worry and answer questions as they arise. 

Why Ovia Stands Out?

Pregnancy and women’s health apps are in high demand, but very few manage to combine reliability, guidance, and personalization like Ovia. This app has become a go-to companion for millions of families, providing support through fertility, pregnancy, parenting, and beyond. Here is why it stands out:

• The app is trusted by 15 million users as of 2023, helping them track, learn, and feel confident through every stage of their journey.
  
• Ovia Health has raised a total funding of $23.5 million over 7 rounds, reflecting strong investor confidence in its vision.
  
• Users love it, giving it 4.8 stars on the App Store and 4.7 stars on Google Play, proving high satisfaction and trust.
  
• It combines smart tracking, personalized insights, and expert-reviewed content, making pregnancy and postpartum management easier and more reassuring.
  
• Features like kick counters, contraction timers, weekly baby updates, and postpartum support turn the app into a reliable partner rather than just a tool. 

Must-Have Features for a Pregnancy Tracker App

A reliable pregnancy and baby tracking app needs thoughtful design and the right mix of features. Visual appeal, clear navigation, and accurate information all play a major role in keeping users engaged. The app should support pregnant women, new parents, healthcare teams, and admins with tools that track progress, highlight key milestones, and provide timely guidance.

There are many possible features you can add, but these are the essentials every modern pregnancy and baby tracking app should include.

 

Pregnancy and Baby Tracking App Development – Features For Users:  

 

Feature	Explanation
User Registration	Let users create an account and access their dashboard without friction.
Personalized Tracking	Gives tailored updates about pregnancy progress, baby growth, health reminders, and helpful articles.
Appointment Scheduling	Helps users book and manage doctor visits from within the app.
Symptom Tracker	Allows users to log symptoms and receive guidance based on their entries.
Kick Counter	Tracks daily baby movements to reassure users and share insights with doctors.
Community Forum	Offers a safe space to connect with other parents for advice, stories, and support.
Nutrition Tracker	Helps users monitor their meals and receive nutrition recommendations.
Contraction Timer	Times contractions and provides clarity on when to seek medical help.
Meditation and Relaxation Techniques	Provides breathing exercises and calming routines to manage stress.
In-app Messaging	Allows users to message healthcare professionals directly for quick help.

Pregnancy and Baby Tracking App Development – Features For Medical Professionals:

 

Feature	Explanation
EHR Integration	Syncs with existing record systems so medical teams can view and update patient data in real time.
Secure Messaging	Supports safe communication between doctors and patients.
Appointment Scheduling	Let’s medical staff set appointments and send reminders through the app.
Patient Education Resources	Provides easy access to accurate articles, videos, and guides for patient education.
Customized Care Plans	Allows healthcare teams to create tailored care plans for each patient.
Data Analytics and Reporting	Generates charts and reports to track patient progress and outcomes.
Telehealth Consultations	Enables virtual sessions for remote care.
Fetal Monitoring	Supports tools like kick tracking and fetal movement logs for better oversight.
Baby Growth Tracking	Tracks weight, height, and head circumference to monitor newborn development.
Medication Management	Manages medication schedules and alerts for expecting mothers and new parents.

Pregnancy and Baby Tracking App Development – Features For Admin: 

 

Feature	Explanation
Dashboard	Shows key app metrics including activity, revenue, and engagement.
User Management	Helps admins oversee user accounts and permissions.
Content Management	Allows editing and publishing of articles, tips, and resources.
Analytics	Delivers insights into user behavior and overall app performance.
Payment Management	Manages financial operations for medical staff and vendors.
Push Notifications	Sends alerts and reminders to both users and medical teams.

How to Build a Pregnancy Tracking App: A Step-by-Step Guide

Creating a pregnancy app that truly supports expecting mothers takes more than a list of features. You need a clear process that covers research, design, development, testing, and continuous improvement. This roadmap walks through the essential steps to help you build a reliable pregnancy and baby tracking app, especially one focused on accurate insights and features like fetal development tracking.

Step 1:  Planning

Before building a week-by-week pregnancy tracker like Ovia, you need a perfect plan. This stage shapes everything that follows. It involves reviewing your goals, audience, and competitors so you can design something people will actually want to use.

Key planning areas include:

• Defining the app’s main objective
• Understanding who you’re building it for
• Listing the core functions
• Studying market demand and competitors
• Analyzing what users expect from a tracker

Strong planning gives you a clear direction and helps you build an app that stands out. With the support of a skilled healthcare app development team and a reliable healthcare software development company, you gain expert guidance, idea validation, and insights aligned with industry trends.

Step 2:  Define the Purpose Behind the App Making

Before diving into the design and development process, it’s essential to understand the answers to these questions: 

• Why does the app exist? 
• What problem does it solve?
• How does it help expectant parents?
• What makes it better than similar apps?

Clear answers to these questions keep the project focused and help you create something users genuinely value. 

Step 3:  Identifying the Target Audience

Once the purpose is clear, identify who will use the app. Your users might be expectant mothers, new parents, or healthcare professionals. Understanding their needs helps you shape the design, content, and tone of your application. 

Step 4:  Crafting Features That Users Will Love

Once you understand who you’re building for, start shaping the experience they’ll rely on every day. A pregnancy app becomes truly valuable when it delivers helpful tools that feel personal, timely, and easy to use. Go beyond the basics and think about what genuinely supports expecting parents.

Here are some essentials to consider:

• A due date calculator that adapts as the pregnancy progresses
• Smart weight, mood, and symptom tracking with insights
• A contraction timer that is accurate and calming in stressful moments
• Appointment reminders that keep users organized

Your full feature list will depend on your vision, your audience’s lifestyle, and how you plan to stand out in a competitive space.

Step 5: Selecting the Best Platforms For Your Audience

Next, decide where your app will be available. Your choice depends on the devices your audience uses the most. If users are on Apple devices, focus on iOS app development first. If the majority prefer Android, prioritize Android app development instead, or consult a reliable Android app development service for better platform guidance. For apps targeting a global audience, launching on both platforms ensures maximum reach.

You could also consider Progressive Web Apps, which work seamlessly across devices and provide an experience similar to a native app.

Step 6: Designing the User Interface That Feels Warm

One of the most essential steps of any mobile application is an attractive User Interface. Designs play a huge role in how users feel when using a pregnancy app. The interface should be supportive and calm, especially for the audience, because they are already juggling with physical and mental issues. 

Step 7:  Building a Strong and Scalable App Structure

Behind every smooth experience is a solid technical backbone. Your app needs an architecture that can handle personal data, real-time updates, and thousands of daily user interactions without slowing down.

Cloud services like AWS or Azure are ideal for storing logs, dates, records, and tracking information securely. Using scalable frameworks ensures your app is ready for future upgrades, new features, and a growing user base.

Step 8:  Bringing the App’s Features to Life

Once the core architecture is set, you begin building the actual features. Go beyond basic trackers. Explore what today’s users expect from a modern pregnancy tool.

Work with experienced developers who understand healthcare app standards, performance needs, and evolving user behaviors.

Step 9:  Ensuring Everything Works Perfectly

Before launch, your app needs thorough testing. You want it to work as smoothly as possible. Use both manual and automated tests to check performance, data handling, screen flow, and compatibility. Tools like JIRA or Bugzilla help track issues so your team can fix them based on priority. Testing is non-negotiable if you want a problem-free launch.

Step 10:  Releasing the App to the World

When everything is stable and running smoothly, it’s time to introduce your app to the world. Set up developer accounts on the Apple App Store and Google Play Store.

Prepare polished screenshots, descriptions, and a clear value statement. Following platform guidelines increases your visibility and improves your chances of gaining early traction.

Step 11:  Promoting and Supporting the App Long Term

Your real journey begins after launch. Effective marketing helps your app reach the people who need it most. Identify your ideal user groups, craft a message that resonates with them, and choose channels where they are active. Maintenance is equally important. Regular updates, feature enhancements, and bug fixes keep your app useful and competitive over time. Staying consistent helps your app build trust and long-term loyalty.

• Once your app development is complete, the next important question is how much it will cost to build a pregnancy tracking app. Let’s break it down and give you a clear picture below.

How much does it cost to develop a tracking app?

The pregnancy tracking app development cost, when you keep Ovia as an example, can be anywhere between $25,000 – $80,000.  The cost of developing a baby growth tracker app depends on several factors: 

• App features
• App platform choice like iOS, Android, or both
• App design complexity
• Your development team structure and the technologies you used in the process

It’s important to note that for complex apps with extensive features, integrations, and high-end design, the cost can increase significantly, reaching $150,000 to $200,000. Factors such as the development team’s location, experience, and project timeline can influence the total budget. 

If you’re thinking about creating a maternity monitoring app, working with a development team like Cubix can make the process seamless. We guide you through every step, from planning essential features to building a scalable, intuitive app. 

What Challenges Might You Encounter and How Can You Solve Them?

Creating an app for expecting mothers is exciting, but the process comes with a few real-world challenges that you need to plan for. The good news is that each challenge has a clear, practical solution when you approach it thoughtfully.

1:  Figuring Out What Users Actually Want

When you start building the app, you’ll find a long list of potential features. The trick isn’t adding everything. It’s choosing the tools that genuinely make a difference to a mother’s daily routine.

• How to solve it: Start with user research, speak with healthcare experts, study top-performing apps, and build your first version around features that support users every single day. Everything else can come later with updates.

2: Handling Sensitive Health Data With Care

Pregnancy apps collect personal details that must be stored and processed carefully. Any mishandling can break trust instantly.

• How to solve it: Use secure cloud environments, reliable data encryption, and follow healthcare standards. Regular audits and testing also help keep the app safe and trustworthy.

3: Designing an Experience That Feels Supportive, Not Stressful
Many moms turn to these apps when they’re overwhelmed or unsure. A cluttered or confusing design can make that experience worse.

• How to solve it: Keep the design warm, clean, and supportive. Focus on easy navigation, soft colors, and simple flows that feel comforting rather than overwhelming.

4: Building for Multiple Platforms Without Stretching Your Budget
Users might be on iOS, Android, tablets, or multiple devices. Offering a smooth experience everywhere can feel complicated.

• How to solve it: Decide early whether to build native apps or use a cross-platform framework. Choosing the right approach helps you reach more users without overspending.

5:  Keeping Development Costs Under Control

Features, integrations, and design choices can quickly push budgets higher than expected.

• How to solve it: Work with a skilled development team that helps you plan realistically, choose scalable technologies, and avoid unnecessary features. A strategic approach keeps you within budget while still delivering value.

6:  Standing Out in a Competitive Market
Pregnancy apps are growing fast, and new ones appear every year. Simply launching an app isn’t enough.

 

• How to solve it: Focus on personalization, accuracy, and meaningful guidance. Apps that genuinely support mothers emotionally and practically always stand out.

How Cubix Can Help in Developing a Pregnancy Tracking App?

Collaborating with Cubix means you’re not just building an app; you’re creating a trusted tool for expectant mothers. With the full support of our experienced mobile app development company, we guide you through every step to ensure the app is reliable, engaging, and designed to make pregnancy a more informed and stress-free experience. Here’s why we are the best choice for your next pregnancy app:

• Expert healthcare app experience, handling sensitive data securely and efficiently.
• User-centered design focused on clarity, ease of use, and a supportive experience.
• Comprehensive feature development, including symptom tracking, appointment reminders, nutrition monitoring, kick counters, and personalized insights.
• Scalable and secure architecture that grows with your audience while keeping data safe.
• End-to-end support from planning and development to testing, launch, and post-launch updates.
• Personalized guidance to align the app with your vision, audience needs, and market trends.
  

Bring your pregnancy tracking app to life with Cubix. Create a secure, user-friendly, and insightful app that supports moms at every stage. Get started today with us!

Final Thoughts: 

Building a pregnancy tracking app like Ovia goes beyond technology; it’s about supporting expecting mothers through every stage of pregnancy. With features like baby growth tracking, kick counters, symptom logging, nutrition monitoring, and appointment reminders, your app can help moms stay informed, organized, and confident. 

Collaborating with a professional team like Cubix ensures a secure, scalable, and user-friendly app that aligns with maternal health and prenatal care standards. By combining accurate data, personalized insights, and a seamless experience, your pregnancy app can stand out in the competitive maternal wellness market, becoming a trusted tool for baby development tracking, pregnancy planning, and postpartum support. 

Frequently Asked Questions 

1. What is a pregnancy tracking app, and how does it work?

A pregnancy tracking app helps expecting mothers monitor their health, track baby growth, log symptoms, and receive personalized updates. It provides weekly insights, reminders, and tools for a smooth pregnancy journey.

2. How much does it cost to build a pregnancy tracking app like Ovia?

The cost of developing a pregnancy tracking app depends on the features, design, and technology used. Here’s a clear breakdown:

• Basic App: $25,000 – $80,000:  includes essential features like symptom tracking, reminders, and basic baby development updates.

• Advanced App: $150,000 – $200,000:  includes custom integrations, premium features, personalized insights, and high-end design.

3. What features should a pregnancy and baby tracking app include?

Essential features include fetal growth tracking, kick counters, symptom logging, appointment scheduling, nutrition tracking, contraction timers, and personalized insights.

4.  Who can benefit from a pregnancy tracking app? 

Pregnancy tracking apps benefit expecting mothers by providing health monitoring, symptom logging, and personalized guidance. New parents can track baby growth and milestones. Healthcare professionals also gain insights to support patient care effectively.

5.  How to monetize your pregnancy tracking app?

You can monetize through in-app purchases, premium subscriptions for advanced features, targeted ads, affiliate marketing for baby products, or partnerships with healthcare providers and clinics.

6.  Why choose Cubix to develop a pregnancy tracking app?

Cubix, the top-rated app development company, delivers secure, user-friendly, and feature-rich pregnancy tracking apps that support moms throughout every stage of their journey.