Cubix Rapid Product Strategy Workshop

The Beginning: Why We Had to Fix a Broken System

The idea for the Cubix Rapid Product Strategy Workshop was born from a simple, painful truth that software development was fundamentally broken for startups and entrepreneurs.

Before Cubix became the global engineering partner it is today, we were once in the same position as many founders. We worked with offshore development teams. We struggled with communication gaps, unclear scope, exploding budgets, shifting timelines, and technology decisions that didn’t scale. And as we spoke with more founders, we learned something important:

Our experience wasn’t unique, it was the norm. Traditional software development hasn’t changed much in decades. Once development begins, any change becomes an inconvenience… or worse, an expensive mistake. Startups were forced to raise unnecessary capital just to reach a basic proof of concept. Many were told to “hire a full team” long before they understood what they were actually building. It was obvious to us:

There had to be a better way to help founders go from idea to market without burning through years of runway. That is where the Rapid Product Strategy Workshop was born.

What It Is — and Why It Works

At Cubix, we operate like the technology co-founder every founder wishes they had, the partner who helps them validate, challenge, design, and architect their product the right way from day one.The Rapid Product Strategy Workshop is the entry point to that partnership. It is a structured, high-impact strategy session where our team works side-by-side with founders to translate ideas into clarity, alignment, and actionable strategy. But unlike traditional “discovery phases” that simply gather requirements, our workshop does something far more important:

It reduces risk, saves money, surfaces assumptions, and ensures the product is actually worth building.

Inside the workshop, our cross-functional team, including product strategists, UI/UX designers, technical architects, SCRUM masters, product owners, QA leads, and senior engineers, break down every aspect of the idea:

• What problem are we solving?
• Who is the real user?
• What features matter now (and which should wait)?
• What will generate early traction?
• How do we build a scalable architecture from day one?
• What will it actually cost to bring this to market?
• Where are the risks?
• And most importantly: is this the RIGHT product to build?

This is not a formality.

It is a transformational step, one that prevents costly mistakes later.

Why This Innovation Matters

The Rapid Product Strategy Workshop improves on everything that came before it because it shifts the entire development mindset.

Instead of rushing into coding, we help founders:

• validate assumptions
• focus on their minimum viable opportunity
• de-risk technical decisions
• map a clear product roadmap
• align scope with budget
• prevent feature bloat
• ensure market readiness

We took the best of Agile methodology and enhanced it with our own framework, creating what we call Rapid Agile. This approach allows us to build software, apps, and games at high volume, high quality, and at a velocity that outperforms typical outsourced teams by eight to ten times. It’s an engineering culture + strategy mindset, a combination most development companies simply do not offer.

The result? Products that win faster, cost less, scale better, and reach the market far more successfully.

The Benefits to Founders and Companies

For startups and entrepreneurs, the workshop becomes a risk minimization and opportunity maximization session.

 It ensures:

• you aren’t overspending on features you don’t need
• you aren’t building on poor architecture
• you aren’t making decisions that will hurt you at scale
• you aren’t missing critical insights about user behavior
• you have a clear, disciplined plan for success

At Cubix, we treat founders like co-founders. We maintain transparent communication, daily collaboration, and the flexibility to adapt strategy as the market shifts.Instead of hiring a costly internal engineering team or gambling with low-cost offshore developers, founders gain access to an entire product organization, without sacrificing speed, quality, or ownership.

The Competitive Landscape: What Came Before Us

Historically, founders had two options:

1. Hire internal developers
   High burn rate, high capital requirement, and slow velocity.
2. Use outsourced development shops
   Inconsistent code quality, late delivery, missing documentation, IP concerns, and expensive rework. Both paths carry tremendous risk. Neither path was designed for the realities of building modern software or games in a fast-moving market.

The Rapid Product Strategy Workshop solved this gap.

Who It’s Built For

The workshop is designed for:

• first-time founders
• experienced entrepreneurs
• small businesses without in-house engineering
• high-growth startups
• enterprises facing innovation challenges
• any team that needs clarity before committing capital

Whether you’re building a mobile app, SaaS platform, enterprise system, game, or looking to scale with offshore engineering teams — this workshop is your best starting point.

How to Get Started

The Rapid Product Strategy Workshop is available through our Cubix product strategy team. You can reach us at 866-978-2220 or visit Cubix.co to request a consultation. You don’t need to reveal your confidential details, just start the conversation.If you’re serious about building something meaningful, scalable, and fundable, this is the smartest way to begin. We built this process to give entrepreneurs the clarity we wish we had when we started.

And today, I’m proud to see it helping founders around the world build products that truly matter.